In wet and windy weather, when spirits are low and the heart is heavy, there's a district in Brussels where it's good to stroll to regain a love of life and the pleasure of the senses. Right by the Grand'Place, at the entrance to the Tête d'Or, you'll find a shell on the ground that will show you the way. In the middle of Brussels, you just have to follow the shells for a moment to encounter a little happiness... At the end of this rainbow-coloured street, turning left, towards the former "étuve" district, there's a shop that's quite unlike any other: Lady Paname!The shop window immediately catches the eye: a black oval framing a scene that is pink, tender, luminous, and sensual. Go inside. You'll enter a world of intimate fragrances that warm the very cockles of your heart and inundate them with untold joy! Intoxicating emanations, alluring underwear, mesmerising creams, the craziest of accessories, titillating novels or gourmet oils, you'll find there that naughty little object that will seduce your senses and your partner, for playing, sharing, laughing and relaxing as one, for marvelling at life and the languors of the love. Your welcome will be warm and exquisitely attentive. You will get some exclusive advice from a discrete, smiling "lady" with whom you will discover a unique range of lingerie sporting the shop's brand name. Under Marilyn's seductive eye and Audrey's lovely smile, in a pink and black environment, very refined, cradled by Suzie Delair's sparkling voice, you will unearth in this shop that "little ooh-la-la that makes heads turn and grown men tremble". After a trip to Lady Paname, you'll be celebrating St Valentine's Day every day!