Nova is more than a simple movie theater, Nova is a nonprofit organization and a living place. Its aim: trying to fight the mainstream productions and the globalization of the audiovisual in arts. Nova is not a commercial screen, such as UGC or Kinépolis...Nova's programming is dedicated to independently produced, alternative, unconventional films and videos. At this nonconformist movie theater, there is no place for the Hollywood high-powered cars or American baby dolls. After 10 wasted years, the non-profit organization is allowed to occupy the building located in the Aremberg Street... The place was devoted to be used as a depot for old furniture... Not far from the Nova's ideas, who established itself in this abandoned hall. In the early 1900's, there were about 100 movie theaters downtown Brussels. Today, people can hardly choose between 11 different cinemas. What a wide range of choices isn't it? The same movies everywhere, the same seats everywhere, the same popcorn temple everywhere, the same lack of culture everywhere. Nova goes against the trend with its 'lively cinema'. Because we are talking about a movie theater which is alive and which has a past too. The Nova looks like a squat, with simple concrete walls, no fancy seats but wood and vintage seats. Its staff has decided to not renovate it, to let it in constant need of evolution...
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