A great idea, this can be adapted to all sectors. Sensing the potential of this concept, the cinema theatres in the Kinepolis group have jumped at the chance and now organise a girl's night out the first Tuesday (Imagibraine at Braine-l'Alleud) and Wednesday (Kinepolis Liège and Brussels) of each month called «Ladies @ the Movies». Not a man in sight, there are various workshops appealing to women, a bar and nibbles, as well as a special film preview, a raffle and a shower of freebies. The ladies love it! Now all girlfriends, sisters, mothers and daughters come along to be spoilt, test new products and above all natter into the early hours... after all, men don't appreciate such girly habits.
05 Jul 2012, 05:07 Last Updated: 13 Jul 2017, 09:07
"Ladies'night" events are really popular nowadays. The concept is simple: bring together a hundred or hundreds of young women in one place for one special "girls only" evening.