Cassis Avenue Charles Quint

"Cassis" is the fruit of a long reflection upon the feminine street wear of the 90's. With the uniformity trend of international brands, the Belgian clientele was finding it more and more difficult to find what it wanted. Going against the international trends, "Cassis" redefined local trends. The brand adapted to better suit the clientele's morphology and rethought its colours and proposed models to match the clientele's demands.