Kinepolis launches iPhone application

An application for the iPhone that not only lets you search the most recent programming schedule for cinemas in the Kinepolis Group but also lets you watch the latest movie trailers. In one sentence, that is what Kinepolis and Boondoggle have conceived and developed together. Kinepolis is consequently the first cinema group in Belgium to launch an iPhone App. The iPhone application will be put on the market in various stages. As of today, customers can download the first free version from the iPhone App Store. This first version of the Kinepolis iPhone App offers more than just programme info and screening times. The application can also find your favourite cinema via a handy locator tool and lets you browse the newest titles, the top ten movies or all movies showing this week or coming soon (per cinema if you wish). Those who want to watch a movie on impulse will not be disappointed either. The application can also generate an overview of the next films to be shown in real time. The handy search function lets users search for movies by title, cast, director, genre, etc. All these details are available for each film, as is the poster, a brief synopsis, duration, etc. Another handy feature is the ability to play the official trailer on the iPhone with a simple click. Users can create a personal "watch list" of all their favourite films and share content via Facebook, Twitter or e-mail to organise a trip to the cinema with friends. In addition, all content, once saved, remains accessible offline as well. That means people without a mobile data plan or with an iPod touch can also use the application. The Kinepolis App can be downloaded free of charge from the App Store in iTunes via itunes.com/app/kinepolis. However, this is just a first version of several updates planned for release throughout the year. The group is currently investigating the possibility, for example, of purchasing tickets via the iPhone to avoid queues at the cashier.