Play & Stay @ Aloft

Bars & Coffee Houses
Written by BrusselsLife Team - 30 Aug 2012, 00:00 (Updated: 13 Dec 2012, 07:59)
Play & Stay @ Aloft
Much of rock history has happened in hotel rooms. Now, Aloft is about to make another musical milestone. Aloft is partnering with hot indie rockers We Are Scientists to discover the world's hottest unsigned band. The groundbreaking "Play & Stay at Aloft" contest will see the winning band write and record a new track with We Are Scientists in a custom-built studio at Aloft London Excel.

"Play & Stay at Aloft" continues Aloft's dedication to giving new talent a world stage to connect with audiences. Aloft has been conquering the globe with style since launching in 2005. Industry-rocking initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers. Here's how the Play & Stay at Aloft competition works: to enter the competition, bands need to email a demo, such as a track or video clip, or simply a link to their website, Facebook or Myspace page with their songs on it, to [email protected]. Entries to the competition close on 8th September 2012 with the gigs taking place in Abu Dhabi, Brussels and London throughout September and October. The studio session and We Are Scientists' exclusive gig is scheduled for 1st November 2012. The live performances will also become each band's final "audition" for the grand prize: the songwriting and recording session with We Are Scientists at Aloft London Excel. Aloft will provide all shortlisted bands with a presentation video, a complimentary night at the hotel where they perform, and dinner on the house. Bands will be encouraged to drum up as much buzz as they can from fans, who can watch their live performances. The winning band will spend 12 hours with We Are Scientists in a converted suite at Aloft London Excel writing and recording a brand-new track. The track will then get its global debut in an exclusive live gig with We Are Scientists at Aloft London Excel on 1st November.

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