Two albums. Seven million copies sold worldwide. A string of hits like "I'd Do Anything," "Addicted," "Perfect," and "Welcome to My Life." A worldwide legion of fans who can testify to the power of one of the fiercest live shows ever to hit the boards.
At this juncture, Lava/Atlantic rockers Simple Plan simply seem to have it locked. So for their crucial third album the group could just head back into the studio and do just what's worked so well in the past, right?
In June of 2007, the band was finally ready to enter the studio. Dave Fortman was chosen to help achieve the sonic fusion Simple Plan envisioned as it recorded "SIMPLE PLAN" in Los Angeles and Montreal. "He was the one who actually felt the most excited about the record and making this different kind of hybrid," Bouvier says. "It was important for us to have a rock producer that could really capture the way we sound live but that could also, at the same time, embrace this new direction. It really was a collaboration between the band, Dave and Danja" -- and later, hit maker Max Martin, who helped the group finish "Generation."