After an experiment lasting a little over a year, the retailers of City2 have finally drawn their conclusion: opening on the first Sunday of each month has been a failure!
For Alain Berbinblau, president of Groupement des Commerçants du Centre-Ville de Bruxelles (a Brussels city-centre retailers association), the experiment has failed to live up to expectations: "there is no revenue, and the staffing costs are too high!""
The shops of City2 will therefore no longer be opening from Sunday 4th September 2016 onwards. In the future, shops will only be opening on Sundays at Christmas/New Year and during the winter and summer sales. Some stores of the Rue Neuve could do the same
There is no indication, for the time being, that shops and stores located in other areas close to and around Rue Neuve and City2 will be taking the same action. These should be open as normal when the next "I shop on Sunday" event takes place.
The same applies to the Haut de la Ville area of the city. Since June 2016, retailers in Brussels' Louise and Toison d'Or areas have been opening their doors to customers on the first Sunday of each month. This is still going to be the case on the 4th September 2016. The first time this Sunday trading event was held, a total of 150 shops took part!