After three months of work, the Belgomarkt is finally ready to open its doors to the public. The 100% Belgian retailer has created a new store in a 435-square-metre former sports centre located at 19, rue de Dublin, in the Matongé/Saint-Boniface district of Ixelles.
Though its shelves could easily be mistaken for those of a conventional supermarket, with fruits and vegetables, pasta, wine, cleaning products, etc., customers will not find any bananas or pineapples in this store: Belgomarkt favours short supply chains wherever possible, and only sells 100% Belgian products, i.e. those that are "grown/produced or entirely processed in Belgium".
An idea 100% made in Brussels
The idea of setting up a "non-conventional" supermarket chain was the brainchild of three Brussels natives, all just into their thirties. Two years have now passed since they first threw themselves into the venture. They did not begin with just any old approach in mind however: "We wanted to do things properly," explains Mélanie Mikiels, one of the brand's cofounders, "and make it a matter of priority to find producers willing to work with us." In order to firmly establish its short supply chain base, Belgomarkt will initially work with around 100 Belgian producers, most of them from the Brussels area. The supermarket is hoping to be able to offers its customers a range of 800 different products by the end of June.
The supermarket is open Tuesdays to Sundays, 9:00 am till 7:30 pm.