Cowboy: the Belgian start-up behind the connected electric bike

Kaya Josse. Mobilité

24 Apr 2018, 09:04 Last Updated: 27 May 2021, 10:05

After Djump and Take Eat Easy, their co-founders create Cowboy, and now move into the connected electric bike market.

Cowboy: the Belgian start-up behind the connected electric bike
Cowboy: the Belgian start-up behind the connected electric bike

A connected electric bike with many benefits

Founded in January 2017, Cowboy, is the new Belgian start-up that aims to spread a connected and sophisticated electric bike, at the lowest possible price, throughout Belgium. On the Cowboy website, the bike is sold at a price of 1,790.00 €. Cowboy co-founders Adrien Roose, Karim Slaoui and Tanguy Goretti also wish to attract an audience that does not use the electric bike as part of its commute to the city.

Who says connected bike, also says mobile application! The application Cowboy allows the user to access various features: safe switching on and off the bike, provision of a dashboard that provides information on speed and distance and the ability to view the history of trips. In the long term, the application will be equipped with navigation and GPS tracking.

How does the bike work?

The main feature of the bike and adapt to the speed of the user and provide assistance during start, acceleration or climb. The bike also has a battery that is recharged in 2.5 hours and whose autonomy allows to travel a distance of up to 50km. With a total weight of 16 kg, the connected electric bike from Cowboy is one of the lightest at the moment and is therefore easy to transport. Finally, when it is dark, integrated headlights guarantee the safety of the user.

Communication strategy

After winning two awards, including one at the famous Eurobike, the start-up with high ambitions hopes to receive new ones. It also relies on word-of-mouth to establish its reputation.

The connected electric bike interests you? From May 5, from 8:00 to 20:00 on weekdays, you will have the opportunity to test it! All information is on the website of the start-up! It may be the ideal alternative to your car for your next trips in the capital!

Sources: BX1 & Cowboy